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Automobile Sales Training

Online Automobile Sales training:


As Sean's prospects were leaving, without buying the new Car, Sean's body language looked very stiff and uncomFortable. Ashton the new Car Sales manager couldn't help notice Sean's discomFort. Sean displayed more of an insecure lack of confidence look than a disappointment look in not making the Sale.


Ashton asked Sean to come out on the lot with him to check out the inventory. Sean had been selling Cars For nearly six months now and his Sales were noticeably below average For his time on the job.


As they were walking Ashton asked, “Sean what do you think is your biggest obstacle in selling more Cars.”


Sean responded, “I need more Sales training. I need better closing tools, better trial closes, better techniques to greet customers with.”


Ashton thought For a moment as they continued walking then said, “Sean may I ask you some questions about the Car the Cunningham’s were just looking at?”


Sean shrugged his shoulders and said, “sure.”


Ashton then asked the following questions. “What is the fuel efficiency of that Car?...What is its reliability rating?...What is its estimated annual maintenance cost?” To each question Sean gave vague and inaccurate answers.


Ashton then suggested to Sean that the answer to his Sales problem was not learning more Sales techniques. The answer was he needed more basic product knowledge. UnFortunately the dealership only had a small Sales training budget. So Ashton came up with a very simple low cost online Automobile Sales training program For Sean. It was in three Parts and looked like this.


Sean’s online Automobile Sales training program:

  1. Manufacturer’s online product training - Most all manufacturer’s sites have private product Sales training areas. This is where Salespeople can study and take online Auto Sales training tests to become product certified. It is critical all Salespeople new and use get product certified. Sean was not certified.


  2. Third party online product sites - This great product resource includes many articles that customers read. Some of these sites would be, Kelly Blue Book, MSN Autos and Edmunds.com.


  3. Dealerships online site - Knowing what your company is telling customers is important. This can also give valuable customer service inFormation that can help a Salesperson sell the dealership too.


Baby step approach


Ashton didn’t want Sean to get overwhelmed with the unlimited volume of product inFormation on the web. So he challenged Sean to first get product certified ASAP. Then invest just 20 minutes a day five days a week online in one of the three above resources.


Sean accepted the challenge and within 90 days his Sales were in the top 25% on the Sales board. And as a bonus Sean’s confidence was significantly boosted with his customers.


Your online Automobile Sales training action step: Follow Sean’s online product knowledge training plan For 20 minutes a day For 90 days. You too will experience a nice confidence and Sales boost and it’s easy to do.


David Nassief Auto Sales training coach invites you to improve your Sales with the free report Selling Secrets of Top 5% Earning Salespeople David’s site is http://www.phoenix-best-Sales-jobs.com


Source: www.ezinearticles.com